The DVI Group is a creative agency that specializes in B-to-B personalized 2D and 3D animation as well as video production.

As part of the team at DVI, I had the opportunity to work with the rest of the company in pursuit of a new brand identity set to launch in 2021. The final product in use today is an evolution of my original brand design, expanded in collaboration with DVI’s graphic and motion design departments.

Project Roles

Art Director
Concepting
Photo Editing
Brand Design
Motion Design

COLORS

The palette is warm and familiar, but contemporary, with a subdued hue of orange-pink and gold. The sun-tinted off-white, black, and gray act as a neutral base to let the two primary colors shine. Gold texture is used sparingly with intention as an accent and for the golden stroke motif.

GOLD STROKE MOTIF

The gold stroke helps to emphasize the focal point and outline the action of a composition. It also adds a quiet sophistication to the visual identity.

LOGO

MOTION VISUAL LANGUAGE

DVI works for a wide variety of clients, ranging from small startups all the way to large enterprises. The motion language of the brand had to be energetic, poppy, and modern while also being reserved enough to communicate effectively to more corporate clientele. The message to deliver was, “We are a creative agency, but we mean business”.