Bucher + Suter specializes in communication software integration to manage customer information between Cisco and CRM’s.

I was given the opportunity to lead the art direction of this project. Bucher + Suter came to us in need of a fun and easily digestible way to explain how their suite of products come together with third party software, Cisco, to create a single, unified team.

Project Roles:

Art Direction Lead
Concepting
Character Design
Character Rigging
Asset Creation
Animation

INITIAL CONCEPT

A relay race was used as the primary visual metaphor to represent the seamless communication and workflow between Cisco and CRM, the two platforms used in B+S’s software.

SECOND ITERATION

The baton is able to transform into whatever tool the characters need most to overcome the obstacles ahead, representing the dynamic flexibility of the toolset B+S offers.